Mike Wilkinson looks at how to determine the cost of licensing your footage.
The factors I came up with for determining a licensing fee included any or all of the following;
a) who the company or individual is (fortune 500, independent producer, NPO, small business, etc)
c) the usage (single use online, unlimited use in print, exclusive, non-exclusive, etc)
d) the duration (1 year, in perpetuity, or anything in between)
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